About Solid Ground Collective

Hi, I'm Lisa.

Like many of you, I'm a Gen X mom navigating the realities of work, family, and life's ever-present demands. I've spent over 15 years working from home in the corporate world, and I've also built a six-figure service business from the ground up.

Along the way, I've learned a lot – often through trial and error. That's why I created SolidGroundCollective: to share those lessons, without pretending there's a "one-size-fits-all" solution. I believe in transparency and honesty, sharing what works (and what doesn't) from my own experiences.

Solid Ground Collective is a space for women over 40 who are building businesses while juggling all of life's complexities. It's especially for those of us with ADHD (or other neurodivergent brains) who are weary of trying to fit into a mold that just doesn't work.

Here, you'll find a different approach: one that honors your unique strengths, acknowledges your challenges, and provides practical strategies for building a business that truly aligns with your life. My goal is to empower you to create a sustainable business that's both successful and fulfilling, without sacrificing your well-being.